Go ahead, sell me this pen..
Today I'm going to teach you how to sell anything to anyone any time. Now when it comes to selling, when it comes to closing, there's so many techniques in so many ways. Today, I'm going to share with you Three powerful secrets that you can use to sell anything to anyone.
So The Question is this How do you turn something that's a Commodity? How Do you SELL a Product? How do you sell a service in such a noisy marketplace? Understand this Three Things:
1) People don't buy because of logic. People buy because of emotion and they justify it with logic.
People buy based on emotions and they justify it with logic. I want you to think of something that you want to buy in your life.
It could be a car. It could be a house. It could be anything. I just want you to picture that one you have in your mind. I want you to ask yourself this question. Why do you want to buy it? Why do you want to buy the particular item? Why do you want to own that item? Why is that? Maybe it is a new suit. It looks good on you. Maybe it's a new dress. Maybe it's a new car, a new house. Maybe it's a vacation. But why do you buy it? I want to dig a little bit deeper. If you peer through the layers, I think you'll realize you're buying emotions. Maybe you buy the item because of greed. You want to make money or you want to save money or maybe because of generosity, that by buying this item is going to help other people. Have you noticed, sometimes even there are companies out there, if you buy this particular product, they even donate a certain amount to charities. Maybe you buy because of generosity, maybe because of shame that if I don't buy this, I'll look foolish. If I don't own this, I'll look foolish. or maybe It's fear that if I don't buy this, I'm going to be missing out. I don't want to miss out. Whatever those reasons are, those are very often emotional reasons. So you buy because of emotion, you justify it with logic.
So think about this when you're selling something to somebody, are you just talking about features and benefits,
what this thing would do for you or are you pushing those emotional hot buttons?
You have to understand that you shouldn’t push a product, don't just push your services, don't push the features and benefits.
Think about one of those emotional hot buttons that you're pushing.
2) People don't buy their way into something. They buy their way out of something.
It means people very often buy something because they have a problem that they want solved.
They want to buy their way out of that problem. People don't buy the drill. They want a hole on the wall.
So what is it that you are? You're helping them solve that problem. What is it? What is that thing you have to understand?
So I always say the amount of money that you make is in direct proportion to how deep you understand your marketplace is paying.
The amount of money you will make is in direct proportion to how well, how deep you go, how much your marketplace is paying. So you have to understand what are the pains that people have and how can you help them to relieve some of that pain. So think about that.
3) People don't buy products and services. They buy stories.
Because when there are so many choices out in the marketplace, on the Internet, any product that you want, there are hundreds and hundreds of choices.
How do you stand out? How do you add emotions to a commodity, a pen? It'll be the same thing.
It'll have the same function. But when you add a story to it, to an item. Suddenly when you attach a story to a brand or a logo, it is ten times more valuable. It is 100 times more valuable than a particular pen. Because of the story, that's the difference. So think about what's the story?
How can you inject stories into everything that you do? Maybe an origin story.
How did you get started? Why do you do what you do?
Also what are the stories of your customers? Remember facts tell, stories sell, facts tell, stories sell.
So How will you sell this pen to me?
Go ahead, comment below.
Sell me this pen??
Here is Jordan Belfort's Selling Script Plus 13 Others[Sell Anything To Anyone]
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